This was a project for Frito-Lay, which was a logo to go on their Variety Pack bags. The program was a sweepstakes partnership that gifted the winner an all-paid vacation wherever the winner wanted to go.
The logo was meant to invoke a carefree vacation feeling, and I pitched the idea initially to have different vacations across the colorful bags. Each logo has a different theme, like a beach vacation, desert road trip, city exploration, and mountain camping.
The logo was meant to invoke a carefree vacation feeling, and I pitched the idea initially to have different vacations across the colorful bags. Each logo has a different theme, like a beach vacation, desert road trip, city exploration, and mountain camping.
Creative Direction: Ashleigh Adams / Rachna Patel
