I was an Art Director on Sam’s Club social media team, and during that time I helped illustrate and animate various social posts for them. Every month, Sam’s Club would have a new savings campaign. My job was to create a fresh look for every campaign. Some campaigns required photoshoots and animations, which were my duties on the team.
Creative Direction: Ashleigh Adams / Rachna Patel
This was a campaign for Sam's Club monthly Instant Savings that ran on social media. I had pitched the concept of a flat lay photoshoot, which we were able to accomplish.
These were animations that I illustrated and animated in AfterEffects. They were used on Sam's Club social channel to highlight some themed products and provide some helpful tips.