Mascot Mayhem (Mascot Dash in some areas) was an endless runner browser game, where you control your team's mascot to get as many points as possible, with opportunities to win tickets to see the team live in action. Started initially as a pitch for SEC College Football teams, Mascot Mayhem evolved to include NBA, MLB, and NHL teams as well.
Creative Direction: Chad Hargrove / Chris Weiland
Mascot Mayhem ended up becoming a passion project. I've been a pixel art and old school gaming fan for years, and bringing this project to life was extremely fun. I created all the environments and power-ups pixel by pixel, and with some help from a friend, produced the in-game music.
In-store activation called Mascot Dash Bash, featuring Chicago Bulls & Blackhawks mascots.