AT&T is a sponsor of the Mexico Men’s National Team, and Texas is a big market for fans. Fiesta Del Fútbol was an experiential program outside the stadium where fans could relax, get their faces painted before the match, and get AT&T offers. In addition, there was a sweepstakes where fans would enter for a chance to win a team package for their favorite teams.
Creative Direction: Chad Hargrove
The design for the experiential area was very last minute. After the client rejected many of our team’s designs, I came up with this direction the day before the print deadline. Thankfully, the client was happy with it.
